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Dior Backstage Pop-up France
- Client:
- Dior
- Location:
- PARIS + NANTES + BORDEAUX + MARSEILLE + CANNES
- Event Type:
- National launch & digital experience
- Format:
- 6 weeks, 5 cities
- Mission:
- Creative direction, concept, scenography, location scouting, coordination & production, F&B, invites
- Digital:
- Dedicated website, digital experience, e-journey & data collection, brand content & video teasers for social media, online activations
